Loom Review

Worth being clear about upfront: Loom isn’t primarily a meeting notetaker. It’s an async video messaging and screen recording tool, used by more than 22 million people across 400,000 companies to record quick explanations instead of scheduling calls or writing long emails, now owned by Atlassian. A “Loom AI for meetings” feature has been added that automatically records, organizes, and delivers AI-powered recaps when you do attend a live call, but that’s an extension of the core product rather than what Loom was built around. For this review, we looked at Loom’s own product pages and a large G2 review base of 2,414 reviews, individually detailed enough to surface a real, recurring pattern worth flagging directly: multiple reviewers describe meaningful price increases since Atlassian’s acquisition.

How Loom works

Loom records your screen, camera, or both together with a single click via its Chrome extension, desktop app, or mobile app, then instantly generates a shareable link, no exporting or uploading required. Its built-in editor lets you trim and stitch clips, add backgrounds, and overlay text, arrows, or annotations, and its AI layer can remove filler words and silences automatically, plus generate summaries, titles, and even turn recordings into other document formats like SOPs or draft emails.

For actual meetings, Loom AI for meetings can automatically record, organize, and generate AI-powered recaps, creating a searchable library alongside your async recordings, calendar integration supports this for scheduled calls. A specific, differentiated feature for engineering teams turns a screen recording walkthrough directly into a fully populated Jira work item, automatically capturing technical details like device, browser, OS, console errors, and network activity to help developers diagnose an issue faster.

Setup and day-to-day use

Getting started is fast, most reviewers describe installing the Chrome extension or desktop app and recording their first video within minutes, with no meaningful learning curve. Day-to-day, the core workflow, record, get a link, share, is consistently described as frictionless and a genuine replacement for many short meetings and long emails.

The recurring friction in day-to-day use clusters around two things: the Mac desktop app’s reported instability, pushing many users toward the Chrome extension instead, and the free plan’s real limitations, a 5-minute recording cap and 25-video storage limit that push active users toward a paid plan faster than expected. Processing time for longer or larger recordings is also mentioned as a recurring, if usually minor, slowdown, particularly with an unstable internet connection.

Pricing breakdown

Loom offers a free plan with meaningful limitations: a 5-minute recording cap and a 25-video storage limit, according to aggregated reviewer feedback, with download access and advanced features restricted to paid tiers. Exact current paid pricing isn’t consistently detailed across independent sources, and it’s specifically worth checking directly given the well-documented pattern of post-acquisition price increases: at least one reviewer reported an 80% price increase with no new features to justify it, and multiple others independently describe “recent price hikes” since Atlassian’s acquisition. Confirm current pricing directly on loom.com/pricing rather than relying on older published figures.

Who should consider it

Loom is a strong fit for teams that want to replace short meetings and long emails with quick async video walkthroughs, particularly engineering teams that want its automatic Jira bug-report generation, and customer support, sales, or design teams sharing visual explanations regularly. It’s a weaker fit for anyone specifically shopping for a dedicated meeting notetaker, since Loom’s core identity is async screen recording with meeting notes as an added feature, and worth extra pricing diligence given the well-documented pattern of cost increases since the Atlassian acquisition.